ReachDisplay

Maximum online awareness, in reach.

Traditional advertising alone just can’t generate effective brand awareness now that your potential customers are consuming more and more online media. So how can you get your message in front of them now?

Build brand and product awareness with ReachDisplay: online display advertising developed specifically for local and regional businesses.

Reach more, reach smarter.

By using advanced targeting and optimization techniques not available in the offline world, ReachDisplay targets your message to potential local customers where they will be the most receptive and more likely to interact with it: the most popular local and national news, entertainment and lifestyle sites. While these consumers may not need your product or service today, ReachDisplay builds top-of-mind awareness so your brand will be the one they remember when they’re ready to buy.

ReachDisplay also works in tandem with ReachSearch by retargeting your ad to customers who have previously expressed interest in your business by visiting your website.

Smart targeting.

ReachDisplay locates your ideal customers with sophisticated techniques like:

• Geographic targeting – displays your ad to consumers in your geographic location.
• Demographic targeting – displays your ad to the right consumer based on their age, income, gender, etc.
• Endemic targeting – displays your ad to consumers who are on specific sites relevant to your business type.
• Contextual targeting – displays your ad to consumers on sites featuring content related to your business type.
• Behavioral targeting – displays your ad to consumers who have shown recent online behaviors and interests that are relevant to your business type.
• Remarketing – displays your ad to consumers who have previously visited your site in order to recapture their interest.
• Engagement-based optimization – displays your ad to consumers on sites that our technology identifies as being most cost-effective in bringing people to your business.

Expansive choices.

Know how you want to build your brand? You’ve got options. To realize your branding goals and objectives, we offer multiple ReachDisplay packages: online display advertising bundles with a distinct mix of sites and site families. Whether you want maximum awareness for your budget, placement on the Web’s top sites, or to specifically target consumers who are closest to considering a purchase, we’ve got the right ReachDisplay package for your local business.

Proven visibility.

Our detailed reporting provides all the stats you need to monitor your campaign’s progress – and how users are interacting with it. We’ll give granular details on every click, visit, e-mail, download, web form and phone call made from your ad, all without ever having to bother your webmaster. And your Internet Marketing Consultant (IMC) is always available to review your results together to pinpoint what’s working well, and what could be even better.

View a sample ReachDisplay report.